Launching a brand fit for the future.
On May 1, 2025, we launched our new brand strategy and revitalised visual identity to a selection of staff members at the MAC Centre in Birmingham.
Building a strong brand has been a key ambition for Servol for some time and with the strategic input from one of our Trustees, Anthony Howell and the stoic support of Director of Services, Gaynor Brooke and CEO, Phil Gayle, we have carved out a direction of travel that will enable Servol, as an organisation, to effectively harness its resources, both physical and financial and ensure it continues to deliver sustainable service excellence, well into the future.
Branding is all about perceptions, creating positive ones in people’s minds about a business or organisation. As Phil explained on the day, we now have a unique brand identity that has clarity, consistency, one that engenders real trust in Servol and embeds those positive perceptions in hearts and minds.
At its core, the Servol brand is all about excellence in mental health care.
Our purpose is crystal clear – to identify the goals and aspirations of vulnerable individuals with a range of mental health and other complex needs and then, provide consistent and appropriate accommodation and care that helps them to live independently in the community.
If we succeed in realising this purpose, by 2028, we will become not only a recognised and valued mental health services provider of choice, but also an active agent of sector change. Our ambitions are bold, but we have the people, portfolio and philosophy to deliver on such ambitions.
The future of Servol is a bright one and this shone through at the launch event. George Branch, Chair of the Board, reeled off some of the organisation’s wonderful achievements over the last 40 years and Phil outlined where Servol was heading, in terms of growing its accommodation and care packages, as well as its geographical reach.
Our values will guide us through this growth and development; values that were beautifully illustrated at our recent Staff Awards. There are many interdependent parts to Servol and the new brand strategy, but ‘caring’ remains its North Star, a critical value embedded in our very DNA.
Overall, it was a successful launch event. The new brand appeared to have been received warmly by those present in the room and there were one or two very astute questions asked afterwards. Anthony was keen to point out to everyone, that the new Servol brand belongs to everyone. Indeed, its success and that of the organisation will only be realised if everyone takes ownership and contributes to the living out of the values and the consistent fulfilment of our central promise, on a daily basis. To coin a phrase, we really are all in this together!
In summing up…
Servol has a unique story. An enviable heritage of service to some of the most vulnerable individuals in society and a valued proposition amongst our key stakeholders.
Above all, we have committed, well-informed, experienced, diligent and caring staff throughout the organisation and a multi-talented Board of Trustees offering effective strategic oversight.
We now have the foundations for the next 40 years.
